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WhatsApp is one of the fastest growing communication apps in the world today.  People share messages, photo’s, videos, reminders and other important information every day.  It has already replaced sms’s and mms’s, and is becoming the fastest and cheapest way of communication in the world.  Group chats and other features make it even more relevant to everybody who owns a smartphone, especially since it’s very user friendly and convenient to use.

All across the world, and even more so in countries like South Africa, WhatsApp provides a cheaper and very effective way for small (and other) business communication.  Besides the fact that an overpowering number of small businesses in our country simply do not have the luxury of the internet, access to e-mail facilities, landlines or even an office, WhatsApp provides a fast and simple way of communication.

It’s a great way to communicate with customers and/or clients.  Response time is usually quick, and you can receive replies to business communications or orders responding to advertisements placed on WhatsApp within seconds.

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More and more people are starting to use WhatsApp for business communication

You can manage your whole business with WhatsApp, from suppliers to internal business communications to customer and/or client communications.

Bigger companies use WhatsApp for quick and effective communication with staff members as well as clients.  It can be used to schedule meetings, confirm meetings, following up on urgent tasks, providing important information and so much more.  Business owners and managers are also able to see exactly when a message is read, enabling them to manage more closely.

Instead of having an e-mail list, a business can have a WhatsApp list instead.  This is ideal to communicate with new clients, manage existing clients, and to provide loyal clients and/or customers with frequent business or product updates.

You can create messages to include basic reporting, updates, news, product information, photos of products, contact details, banking details, etc.  You can even attach documents and other information.  Complaints can be addressed in seconds, giving you the chance to fix problems sooner than later.

WhatsApp is a powerful and wonderful tool for communication across the board.  Because it’s so simple to use, not to mention cost effective, it’s no longer just a social app, but also a very important and useful business app.

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